"French linen" has become a buzzword in luxury bedding, conjuring images of Provence fields and European craftsmanship. But the reality is often far from this romantic vision.
Many "French linen" sheets aren't as European as they claim. While they may start with French flax, much of the processing and production happens in China or India, far from the traditional craftsmanship and quality standards of Europe.
Why does it matter?
Quality: European mills are known for their high standards. Moving production elsewhere often leads to cost-cutting at the expense of quality.
Chemical Use: Unregulated factories abroad may use harmful chemicals, posing risks to your health and safety.
Labor Practices: European labor regulations ensure fair wages and worker protection—standards not always upheld in other regions.
Authenticity: When you buy "French linen," you expect craftsmanship and tradition. Misleading labels erode this trust.
How to spot the real deal? Check the label for clear origins, research the brand’s transparency, and feel the fabric. Authentic linen should be soft, durable, and improve with every wash.
Choose wisely. With BEDLAM, you’re investing in true luxury—linen that’s genuinely European, sustainably produced, and crafted with care.
